QUALITY GUARANTEE IN OUR MEATS

Product presentation and differentiation.

The presentation of our products will be defined based on the type of cut and the destination market. The cuts that are exported chilled, Hilton or non-Hilton, will be vacuum-packed in top-quality polyethylene bags and packed in corrugated cardboard boxes.

The company considers product differentiation to be of utmost importance, which is why all cuts destined for the foreign market will be identified with the TOMASELLO brand, both on the labels that accompany each cut and on the boxes, adapting the information to the requirements of each market.

Promotion program

The implementation of a promotion strategy is considered key, since the success of the TOMASELLO brand will depend on it. The objective is to associate the brand with certain attributes of quality and origin through specific actions directed at the markets in which the products will be placed.

1) Promotion program: The promotion strategy will be based on two main axes:

- Participation in fairs and exhibitions: Potential buyers from butcher shops, supermarkets and restaurants will be contacted and a presentation of the company and its products will be made to them.

• Meat tastings: These will be held in a restaurant or butcher shop, to which clients and specialized journalists will be invited.

The presence of the TOMASELLO brand in restaurants and on the shelves of butcher shops and supermarkets will allow the consumer, through promotion, to associate the product with information about quality attributes. To implement this strategy, a joint promotional plan was defined with buyers and work was also done on the design of promotional material that will be used in restaurants and butcher shops.

SPECIAL FEATURES OF THE PROJECT

The main feature of the scheme proposed by the TOMASELLO brand is based on the development of a marketing and logistics platform, with a physical presence in the target market, to facilitate the placement of our products.

PHYSICAL PRESENCE IN THE TARGET MARKET

The most important objective is to reach the final consumer as close as possible. In the medium term, the distinguishing feature of the TOMASELLO brand will be its physical presence in Europe through offices and warehouses, which will allow fluid contact with the target markets.